1963 Buick Riviera
The new sporty 1963 Buick Riviera

1963 Buick Riviera

A new sporty model filled with luxury for '63 was the Buick Riviera, a culmination of a five year program by General Motors and Buick. Only offered in '63 as a sport coupe body style the Riviera was both elegant and fast. It combined the best of old-world craftmanship with modern tecnology. The first year Buick Riviera was a great success, selling 40,000 models. Full of standard features that included the 401 cid V8 with 325hp, 2-speed wipers and washers, back-up lights, parking brake signal light, glare proof side mirror, safety buzzer, electric clock, padded instrument panel, smoking set and trip odometer, bucket seats with foam padded cushions, center console, heater, defroster and a few more. Optional was the 425V8 with 340hp.

Additional custom features on the Riviera include:

Sheer glass side windows without usual metal frames. Tilt steering wheel adjustable to seven different driving positions. Windscreen and rear windows sealed tight to body instead of being encased in usual metal and rubber frames. Power train delivers 445 ft.-lbs. of torque and 325 hp—literally loafs at freeway speeds with 401 cu. in., 4-bbl. carb. Specially tuned suspension system plus low center of gravity gives exceptional cornering. Console with operating lever and instrument panel has costly look of fine grained leather and polished steel. Front and rear latches on each door for convenience of rear seat passengers.

1963 Buick Riviera Production Numbers

Model Number Body/Style Number Body Type & Seating Factory Price Shipping Weight Total Production
4700 47 2 dr Sport Coupe - 4P $4,333 3,998 lbs 40,000
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