1968 Mercury Cougar

Making big headlines for the Mercury Cougar in 1968 was the XR-7G! This limited edition Cougar XR-7G was actually an upscale XR-7 with a personalized option. The "G" stood for "Gurney." Dan Gurney was an American racing legend racing for Mercury. The Cougar is one of two Mercury specials named after Dan Gurney. The special options for these Cougars consisted of a fiberglass hood scoop, racing mirror, road lamps, power sun-roof and hood pins. There was also four exhaust tips that exited through the valance panel. There was not very many made or promoted, and the "Dan Gurney" edition with the 427-cid big block is noted to be one of the rarest Cougars collected today.  

1968 Mercury Cougar Specifications

Model Number	Body/Style Number	Body Type & Seating	Factory Price	Shipping Weight	Total Production
Cougar Series
N/A	91	2-dr Hardtop Cpe - 5P	$2,933	3,094 lbs	81,014
Cougar XR-7 Series
N/A	93	2-dr Hardtop Cpe - 5P	$3,232	3,134 lbs	32,712

Chassis Data

Model	Wheelbase	Overall Length	Width	Front Tread	Rear Tread	Tires
Cougar	111 in	190.3 in	-	-	-	E70 x 14

 

Vin Number Decoding - 1968 Mercury

Location: Tag on top right hand side of instrument panel, visible through the windshield.

First Symbol - Year 8 = 1968 Second Symbol - Assembly Plant F = Dearborn, MI. J = Los Angeles, CA. H = Lorain, OH. Z = St. Louis, MI. Third & Fourth Symbol - Body Series 01 = Comet 2 Dr Sedan 54 = Montclair 4 Dr Sedan 06 = Montego 4 Dr Sedan 57 = Montclair 2 Dr Hardtop Coupe 07 = Montego 2 Dr Hardtop Coupe 58 = Montclair 4 Dr Hardtop Sedan 08 = Montego MX 4 Dr Station Wagon 64 = Park Lane 4 Dr Sedan 10 = Montego MX 4 Dr Sedan 65 = Park Lane 2 Dr Convertible 11 = Montego MX 2 Dr Hardtop 67 = Park Lane 2 Dr Hardtop Coupe 12 = Montego MX 2 Dr Convertible 68 = Park Lane 4 Dr Hardtop Coupe 15 = Cyclone 2 Dr Fastback Coupe 69 = Marquis 2 Dr Hardtop Coupe 17 = Cyclone 2 Dr Hardtop Coupe 72 = Mercury 4 Dr Station Wagon (Commuter) 44 = Monterey 4 Dr Sedan 76 = Mercury 4 Dr Station Wagon (Colony Park) 45 = Monterey 2 Dr Convertible 91 = Cougar 2 Dr Hardtop Coupe 47 = Monterey 2 Dr Hardtop Coupe 93 = Cougar XR-7 2 Dr Hardtop Coupe 48 = Monterey 4 Dr Hartdop Sedan   Fifth Symbol - Engine F = 8-302 Y = 8-390 T = 6-200 Z = 8-390 Last Six Symbols - Production Sequence Starting at 100001

1968 Mercury Cougar Photos