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| The Legendary Dan Gurney Mercury Cougar XR-7G |
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1968 Mercury Cougar
Making big headlines for the Mercury Cougar in 1968 was the XR-7G! This limited edition Cougar XR-7G was actually an upscale XR-7 with a personalized option. The "G" stood for "Gurney." Dan Gurney was an American racing legend racing for Mercury. The Cougar is one of two Mercury specials named after Dan Gurney. The special options for these Cougars consisted of a fiberglass hood scoop, racing mirror, road lamps, power sun-roof and hood pins. There was also four exhaust tips that exited through the valance panel. There was not very many made or promoted, and the "Dan Gurney" edition with the 427-cid big block is noted to be one of the rarest Cougars collected today.
1968 Mercury Cougar Specifications
| Model Number |
Body/Style Number |
Body Type & Seating |
Factory Price |
Shipping Weight |
Total Production |
| Cougar Series |
| N/A |
91 |
2-dr Hardtop Cpe - 5P |
$2,933 |
3,094 lbs |
81,014 |
| Cougar XR-7 Series |
| N/A |
93 |
2-dr Hardtop Cpe - 5P |
$3,232 |
3,134 lbs |
32,712 |
Chassis Data
| Model |
Wheelbase |
Overall Length |
Width |
Front Tread |
Rear Tread |
Tires |
| Cougar |
111 in |
190.3 in |
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- |
- |
E70 x 14 |
Vin Number Decoding - 1968 Mercury |
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| Location: Tag on top right hand side of instrument panel, visible through the windshield. |
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| Second Symbol - Assembly Plant |
| F = Dearborn, MI. |
J = Los Angeles, CA. |
| H = Lorain, OH. |
Z = St. Louis, MI. |
| Third & Fourth Symbol - Body Series |
| 01 = Comet 2 Dr Sedan |
54 = Montclair 4 Dr Sedan |
| 06 = Montego 4 Dr Sedan |
57 = Montclair 2 Dr Hardtop Coupe |
| 07 = Montego 2 Dr Hardtop Coupe |
58 = Montclair 4 Dr Hardtop Sedan |
| 08 = Montego MX 4 Dr Station Wagon |
64 = Park Lane 4 Dr Sedan |
| 10 = Montego MX 4 Dr Sedan |
65 = Park Lane 2 Dr Convertible |
| 11 = Montego MX 2 Dr Hardtop |
67 = Park Lane 2 Dr Hardtop Coupe |
| 12 = Montego MX 2 Dr Convertible |
68 = Park Lane 4 Dr Hardtop Coupe |
| 15 = Cyclone 2 Dr Fastback Coupe |
69 = Marquis 2 Dr Hardtop Coupe |
| 17 = Cyclone 2 Dr Hardtop Coupe |
72 = Mercury 4 Dr Station Wagon (Commuter) |
| 44 = Monterey 4 Dr Sedan |
76 = Mercury 4 Dr Station Wagon (Colony Park) |
| 45 = Monterey 2 Dr Convertible |
91 = Cougar 2 Dr Hardtop Coupe |
| 47 = Monterey 2 Dr Hardtop Coupe |
93 = Cougar XR-7 2 Dr Hardtop Coupe |
| 48 = Monterey 4 Dr Hartdop Sedan |
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| Fifth Symbol - Engine |
| F = 8-302 |
Y = 8-390 |
| T = 6-200 |
Z = 8-390 |
| Last Six Symbols - Production Sequence |
| Starting at 100001 |
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1968 Mercury Cougar Photos
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Photo Gallery - 2 Pictures |
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| click on a thumbnail below for a larger view |
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