The Plymouth Fury was first produced by Plymouth in 1956 and continued through 1978. First introduced as a premium-priced showcase production vehicle, the Fury had been intended to draw consumers into the showrooms. In 1959 Plymouth introduced the Sport Fury as its top model, and the Fury name was stepped down to replace the Plymouth Belvedere at the top of the Plymouth line-up. The Fury line-up now contained sedans and station wagons as well as a hardtop coupe and sedan, while the Sport Fury series had only a 2-door hardtop and convertible. The Fury remained Plymouth's bread and butter model through the troubled early 1960s, when the full-sized Fury was saddled with odd styling and an intermediate platform. The Sport Fury was dropped at the end of 1959, but was reintroduced in mid-1962. The 1962 to 1969 Sport Fury came as a hardtop coupe or convertible. From 1965 to 1974, the Fury's popularity soared and Plymouth reintroduced a full-sized Fury, that was available in four trim levels including Fury I, Fury II, Fury III and Sport Fury.