OldRide Answers Home
Using OldRide Answers
Ask a Question
Browse Questions In:
Other Makes
Classic Trucks
 General Topics
General Questions
Help Identify
Classic Car News
General Restoration
Vehicle Maintenance
Site Suggestions & Comments


Ask a Question in OldRide Answers
Help Enrich the Classic Car Community
Explore Closed Questions and Answers
 Search Questions: 
1954 Chrylser. What does a seperate "show room" tag under the trim tag mean?
There is a seperate metal tag that sticks out from under the trim tag on my 1954 Chrysler New Yorker Town & Country Wagon. The previous owner believed that this was a special order car for the film "A White Christmas" with Bing Crosby and that because it was shot in "Vista Color" the top color had to be special ordered because the original color was to have been painted an almost white color and since the scene that the car appears in was shot against a snowy background a darker color had to be chosen. I've seen the scene in the movie and while it looks like my car I'm not sure if any of that is true. However, there must be some significance to the "Show Room" tag, as I've never seen this before, nor has anyone else that I've spoken with about it. Can anyone explain what the "Show Room" tag means? I've uploaded a photo that shows the tag.

posted: October 8, 2010
  Answers (3)
I don't know how far this will get you or if it will be much help, but you could try contacting the Chrysler Corporation to see if they would be able to offer you any information. They might have a historical documents division or something to that effect that might know. Now for their contact info....good luck on that one.
posted:  October 12, 2010
Click to close this picture
This looks like the body tag for the car. Unable to read any numbers on your picture, but that is the location of the body tag for Chrysler cars of that era. I have a 1954 Wagon , I'll look at it this week. Also have access to a 1953 & 1955 I will double check them but it usually includes the body style and other info including a sequence of manufacture number What state are you in ? I'm in Ca
sources: Chrysler Historic can decode the tag with a build date & ship date, etc.
posted:  October 24, 2010
Click to close this picture
I don't know if this will help, but contact:

Danielle Szostak-Viers

Chrysler Historical Collection
CIMS 410-11-21
12501 Chrysler Freeway
Detroit, MI 48288

Email: [email protected]
Fax: (313) 252-2928

The charge is $45.00 per vehicle to provide what info they have. I've just completed this with our 1953 Imperial Newport and found the information very useful. I'm not sure if they can add info on your additional tag, but it is worth a try.

Good luck,

John Lazenby
posted:  October 25, 2010
Click to close this picture