The Dodge Challenger project was started in late 1965 as a vehicle to compete with the Ford Mustang's popularity. It was'nt until late in the year 1969 that Dodge introduced the E bodies with a choice of nine popular engines including the Hemi.
Various packages could be ordered with the new Challengers including R/T, SE and T/A packages which consisted of different engine and powertrain features, interior elements and exterior elements.
The Challenger model-lineup would be based on the Plymouth's Barracuda Platform but its wheelbase was extended an additional 2 inches. Both hardtop and convertibles were offered to the consumer.