New for Buick in 1963, the stunning Riviera was a new sports/luxury series. The Riviera represented one of the most successful American attempts at capturing both European styling and performance in a large automobile. The Riviera sported a dramatic design that broke away from the Detroit mold and into a new era of styling with a huge success in sales.
Note: Information, Specifications, Resources & Photos found in the Research Library should only be used as general guidelines. OldRide LLC makes no warranty as to the authenticity and accuracy of the information contained hereon.