1952 Mercury Custom

Motoexotica Classic Cars
2340 Cassens Dr.
St. Louis, MO

Message Seller




St. Louis, MO



Year 1952
Mileage 55945
Engine 8
Doors 4
Transmission Manual
Make Mercury
Model Woody

Woody 1952

Title Status Clear
Exterior Color Hillcrest Green ext
Interior Color Green vinyl interio


1952 Mercury Custom Eight-passenger Woody Wagon o56k original miles, sold an actual Arizona mileage title showing 55k miles oOne of only 2,487 Mercury station wagons made in 1952 and few survive today oDry Southwest Woody since new o255 CID Flathead V-8 engine (code VB-MA) with dual exhausts oOverdrive Three-speed, column-mounted manual transmission and 3.90 gearing oHillcrest Green exterior (code 11) with decorative maple DI-NOC wood panels oGreen vinyl interior with beige accents oFour-wheel hydraulic drum brakes o118-inch wheelbase oBorg electric clock oDocumentation includes a 1952 chassis repair and adjustment manual plus a speeding ticket from 1971! Surf's up! Are you ready to Hang 10 and catch some gnarly waves? Apologies for mixing generational slang but we're just excited to offer this surfmobile. Woody wagons became popular with the California surfing community, much like hot rods. This survivor example is one of only 2,487 Mercury station wagons produced in 1952 and very few survive today. This Woody spent its entire life in the American Southwest and only has 56k original miles, underneath the rear seat we even found a speeding ticket from 1971 for going 52 mph in 30mph zone while traveling through Thayne Wyoming! This is a fun car as is or to restore, you won't find many anywhere! Finished in Hillcrest Green (code 11) with decorative maple faux wood panels, the wagon's painted metal surfaces are in surprisingly good order, but the decorative panels could use some TLC. The bodywork remains straight and solid however, the driver's side window is cracked. The engine bay is tidy and the battery seems in very good order. The cargo area is in surprisingly good order. The chrome-bumpers are in good, original order. All Mercury steel-bodied wagons were built at the River Rouge plant in Dearborn, Michigan then shipped to other factories for final assembly. This example was finished at Ford's then-new Hazelwood assembly plant outside of St. Louis, Missouri. (VIN code SL) Varnished decorative maple from the Ionia-Mitchell Company outlined a side accent of DI-NOC imitation vinyl wood grain. To accent its surfing past, there's a surfer on a boogie board on the aerial and a hula girl atop the dashboard. This wagon has a 118-inch wheelbase. This wagon rolls on older wide whitewall tires, size L78-15. Each tire is mounted on a steel wheel and topped with a factory wheel cover. The wheel covers and tires are all in good order. Under the hood is a 255 CID Flathead V-8 engine (code V8-MA) with dual exhausts. Backing that engine is a three-on-the-tree manual transmission and a 3.90:1 rear end and overdrive. Inside, the green vinyl interior is in overall very good order. There are three bench seats, making this an eight-passenger wagon. Up front is a standard bench seats, while the middle row was split asymmetrically to make ingress to and from the rear easier. There are sliding rear side windows and the rear bench stows when not needed to form a long, flat cargo area. A two-spoke steering wheel linked by a horn ring flanks an instrument binnacle inspired by jet aircraft. A full array of gauges rings the speedometer. The rest of the dash is wood. There's a column-mounted gearshift, a Borg electric clock and a factory pushbutton AM radio. Like all Ford Motor Company cars, Mercury was completely restyled for 1952. Now there were two Mercury models for the first time, the Custom and the Monterey. Wagons came in six- and eight-passenger configurations and featured all metal bodies with wood cladding and tin woody style. Both the Custom and Monterey featured frenched headlights; suspended pedals; a single piece, curved windshield; faux hood scoop; front bumper/grille integrated as one unit; and vertical tail/backup lights encased in chrome to make them look like part of the rear bumper. Mercury standard equipment was like 1951 and included: cigarette lighter, electric clock, locking glove compartment, twin horns, two sun visors, arm rests on each front door, two ashtrays in rear compartment, friction-lock, ventilating windows in front, dimming control for instrument lights, luggage compartment light, and spare wheel and tire in luggage compartment. This woody is highly original and has its faults, left front door does not fully secure and the glass is cracked. All dash gauges are inoperable, turn signals, brake and back up lights are inoperable. The engine does run very smooth and sounds great. By 1955, only Ford and Mercury, joined in 1965 by Chrysler, offered a "Woodie" appearance, evoking real wood with other materials including steel, plastics and DI-NOC (a vinyl product). Wagon competition to this Mercury in 1952 included Buick's Series 50 Super Estate, Chevrolet's Styleline Deluxe, DeSoto's Custom Wagon, Dodge's Coronet Sierra Wagon, Ford's Crestline Country Squire, Plymouth's Concord Suburban and Pontiac's Steel Wagon E


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