800 Derita Road, Ste. A
Concord , North Carolina
This 1963 Chevrolet C10 has that attraction where an honest day's work meets intricate detail and a custom interior. It's the kind of appeal that comes from a real truck that can be put to real use, but still has a cool honesty that turns heads no matter at a cruise-in or a hardware store run.
A truck like this is a real treat. After all, these were built to be workhorses. The doors shut with authority, and the tailgate leads to a real wood truck bed. It's the kind timeless package that (just like a hard day's work,) always gets respect. The bright red paint attracts attention with a nice gloss that looks great in the sunshine. And the white grille, bumpers, wheels, and roof come together give this the look of a classic two-tone. So while others will be showcasing a whole bunch of flash, you'll quietly be gaining fans as people discover the details like the heartbeat graphic on the tailgate, polished factory wheel covers, and bow tie step plates on the stepside bed.
Inside, the red and white theme continues with the custom two-tone bench seat. Plus, the doors, dash, and steering wheel are accented to coordinate. While this looks nice, it never loses that functional attitude that comes from pieces like a good heater and black carpet that doesn't show dirt. Plus, this one is upgraded with auxiliary gauge trio and an AM/FM/CD stereo to maximize its driving appeal.
Lift the hood and see a true marvel. Hardly any of the smooth running 231 cubic-inch straight-six engines are seen in '60s vintage Chevy trucks anymore. Despite the fact that these anvils of a motor were the backbone for the company's dependability reputation, today they get replaced by the small-block V8s. We understand why this happens and sell plenty of those custom trucks. But with so many of those out there, it's refreshing to see something this honest. We're not alone. Those who want to sneak a peek at your stalwart C10 will expect something of this caliber in the engine bay. It looks great with the bold red block radiating within the dark engine bay. There are also nice details from the Chevrolet script valve cover to the new plug wires. But beyond just appearance, this is still ready to go to work. It fires up easily, idles nicely, and pulls strong thanks to the control of the three-speed manual transmission.
This is the C10 that can make lumber run on Saturday, and then you can take it to go get ice cream on Sunday. It has been maintained correctly to remind you of a hard day's work, and best of all, you can pick it up at a workman's price.
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