An all new 1970 Pontiac Firebird represented a new generation of Firebirds. The 2nd generation Firebirds had new styling with a front bumper and recessed grille that was molded out of Endura rubber and painted the same color as the car to giving it a bumperless appearance. Single headlights, split side markers, flush door handles and enlarged wheel openings also highlighted the changes for the new generation. The suspension was also revised and a rear stabilizer bar was added. 

 1970 Pontiac Firebird & Trans Am Production Numbers

Base Firebird	18,874 produced	factory price $2,875.00	3,140lbs
Firebird Esprit	18,961 produced	factory price $3,241.00	3,435lbs
Firebird Formula	7,708 produced	factory price $3,370.00	3,470lbs

Trans Am Hardtop	3,196 produced	factory price $4,300	3,550lbs
Trans Am Convertible	No longer a model option

1970 Firebird & Trans Am Engine Options

• "chevy built" 250 six rated at 155 hp.
• "esprit" 350 V8 with 255 hp.
• "Formula" 400 V8 rated at 335 hp, and a unique twin-scooped hood
• Ram Air IV engine w/ 370hp.
• Ram Air V, a special order over-the-counter engine with solid lifters and tunnel port heads w/ up to 500 hp.

* The 1970 Trans Am was was now available in Polar White or Lucent Blue, with contrasting stripes and featured a modest bird decal at the tip of the nose, and the words "Trans Am" across the rear spoiler and was fitted with air dams across the bottom of the front and in front of the wheels. A large decklip lip and small spoilers in front of the rear wheels completed the package. These aero pieces were claimed to generate 50 pounds of downforce on the front and rear of the car at highway speeds. Trans Ams also received a rear facing shaker hood scope to feed the standard Ram Air II engine.