A restyle was again in order for the 1970 AMC Rebel. This time it received a new rear end with a C-pillar shape. This would be the last year for the Rebel line-up and remaining models would become known as the AMC Matador. Half of Rebel owners were over 50 years old.

AMC came up with another model design to appeal to the sports car performance market, "The Machine" was equipped with a 390 cu. in V8 with 340 hps., a 4-speed Hurst linkage transmission and 3.54:1 rear axle ratio. The Machine certainly boasted a racing image with features such as a Ram-Air hood scoop, 15 inch mag wheels, a 8000 rpm tachometer, dual exhausts and low back pressure mufflers. The red, white and blue paint treatment was optional for an extra $75.00.