A RIDE THAT'S SMOOTH AND QUIET
TREAT YOURSELF to a Jet-smooth ride in the '61 Chevy! When you do, you'll find this new Chevrolet has the softest, quietest ride you ever experienced, a ride that would delight owners of cars costing far more.
There are a flock of fine reasons for Chevy's markedly superior ride. First and foremost, Chevrolet gives you Full Coil suspension. Most of the road's roughness never gets past Chevy's 4 big coil springs. They soak up road shock like a sponge ... and unlike old-fashioned leaf springs, they never squeak, never wear out and never need lubrication.
IN EVERY CHEVROLET there are over 725 insulating and cushioning points, utilizing a variety of carefully tested sound and vibration deadening materials. Chevy's eight extra-thick body mounts are made of specially formulated Butyl rubber, and are scientifically placed to assure the most effective possible dampening action. More than 100 other strategically located bushings and insulating parts help absorb vibrations before they reach you. (Chevrolet, for instance, cushions its steering shaft, to prevent road hum and shock from being transmitted to the driver's hands through the steering wheel.) There are over 600 individual locations where fluid-type sealers, sprayed-on insulation and anti-squeak material are used to silence each Chevy.
THE FAMOUS UNISTEEL CONSTRUCTION of Chevy's Fisher Body-with rigid roof, body and floor panels welded together-will keep it solid, tight and quiet for years to come. And beneath you every mile is Chevrolet's rugged Safety-Girder frame, X-built for extra rigidity with a sturdy steel center support, and heavy box-section body side rails for greater passenger protection. Its X-built construction gives Chevy the best designed, most rigid foundation in its field. All these fine Chevy features give Chevrolet the most quiet vibration-dampened, relaxing ride you've ever tried ... the ONE GREAT RIDE in its field!
EASY HANDLING AND PARKING
Slimmed-down all around for '61, Chevy is easier than ever to handle and park. Chevy's great suspension system is another reason for its wonderful handling characteristics . Its wide tread and Full Coil suspension combine to increase road stability and cut car lean on cornering to a minimum. And Chevy's four-link rear suspension means built-in resistance to sidesway and rear-end squat when accelerating. Ball-Race steering gear, almost frictionless, reduces steering effort ... makes Chevrolet the most effortless, most precise handling full-size car on the road-and parking's easy, too.
SMOOTH, QUICK STOPPING
Chevrolet’s highly effective Safety-Master brake design features long wearing bonded brake linings, and special air-cooling wheel slots to keep temperature down... stopping power up! Big brake cylinders mean plenty of braking force for smooth, quick stops with low pedal pressure.
POWER TEAMS FOR 1961 • 24 WIDEST ENGINE-TRANSMISSION CHOICE OF ALL FOR PERFORMANCE -ECONOMY!
TRADITIONAL ECONOMY LEADER-Chevy's HI-THRIFT 6 is the industry's most thoroughly refined 6 cylinder design. It squeezes extra miles from each gallon ... runs like a charm on regular gas. Standard automatic choke gives you all the fuel you need for cold-engine starts ... thriftily leans the mixture the instant the engine is warm. Advanced hydraulic valve lifters give quieter operation ... never need adjusting. Econimical 8.25 to 1 compression ratio ... lively 135-h.p. rating.
A WIDE RANGE OF V8's-ECONOMY TURBO-FIRE V8 makes gas-saving a V8 virtue! This standard V8 engine features an economy-contoured camshaft that gives more torque, more efficient operation, in the low and middle speed ranges you use most. A finely calibrated 2-barrel carburetor also helps mete out the fuel miserly fashion. Still another money-saving feature: this husky engine delivers its V8 "go" on regular gas! Full-flow oil filter is standard. 283-cu.-in. displacement, 8.5 to 1 compression ratio, 170 h.p.
Four-barrel carburetion gives Chevy's 283-cu.-in. SUPER TURBO-FIRE V8* an extra measure of get-up-and-go whenever the occasion calls for it. At normal driving speeds you operate economically on just 2 barrels. Cylinder head design helps boost oil economy. 9.5 to 1 compression ratio, 230 horsepower.
Chevy's 348-cu.-in. TURBO-THRUST V8* is sized and equipped for performance! Its wedge-shaped combustion chambers are precision machined to deliver smooth, quiet power ... efficient fuel burning. Four-barrel carburetor, high-efficiency air cleaner, full-flow oil filter and dual exhaust system are standard equipment. Compression ratio, 9.5 to 1; 250 h.p.
Triple two-barrel carburetion puts extra muscle in the 348-cu.-in. SUPER TURBO-THRUST V8*. At normal cruising speeds you run on just two barrels, but when you need peak performance just step - on the accelerator and all six barrels go into action. Dual exhaust system, high-efficiency air cleaner and full-flow oil filter are standard. Compression ratio, 9.5 to 1; 280 h.p.
CHOICE OF 5 FINE TRANSMISSIONS
Standard equipment on every Chevrolet is 3-SPEED SYNCHRO-MESH ... as smoothly coordinated and dependable a manual shift as any ever made. Chevrolet OVERDRIVE* will give you top economy over the long haul. It cuts the number of engine revolutions for each turn of the wheels ... reduces engine wear, saves on gas. You can select 4-SPEED SYNCHRO·MESH* as a performance partner for anyone of Chevy's spirited 348-cu.-in. V8's. It has a floor-mounted shift lever, and is fully synchronized in all forward speeds for smooth up- and down-shifting.
For the most popular automatic transmission in the low-price field, look no farther than Chevrolet's POWERGLI DE*! Its low initial cost, dependability and liquid-smooth shifting have made it the biggest selling automatic in its class. For the ultimate, try TURBOGLlDE*. With its triple-turbine action, you never feel a shift in "Drive" -the only sensation is a whisper-smooth flow of power. Chevy's built-in grade retarder provides an exclusive assist in downhill braking.
CHEVY OPTIONS AND POWER FEATURES
POWER STEERING* makes highway driving safer ... parking so much easier. And you get a good portion of your investment back at trade-in time. POWER BRAKES* relieve you of up to one-third of the braking effort ... give an extra measure of safety in an emergency. POWER WINDOWS* operate from a master control on the driver's door ... eliminate reaching. For passenger convenience there is also a push button for each window. 6·WAY FLEXOMATIC POWER SEAT* moves forward and back, up and down, even tilts to the most comfortable angle ... all at the touch of a button. CHEVROLET AIR CONDITIONING* operates in conjunction with the heater, giving warm air in winter ... cool, dry, pollen- and dust-free air in summer. NEW DE LUXE HEATER* improves temperature control through a new air blending system ... allows an infinite variation in temperature and registers new temperature settings immediately. POSITRACTION REAR AXLE* automatically transfers power to the wheel with the grip. One rear wheel with traction will keep you going through sand, mud, ice and snow.
A HOST OF QUALITY FEATURES
In this fine new Chevrolet, as in the past, it's the quality extras that make the big difference. Chevrolet's sincere concern for your comfort adds immeasurably to the everyday pleasure and long-term satisfaction of owning a Chevy.
MAGIC·MIRROR ACRYLIC LACQUER is everything an automotive finish should be. Its deep-down luster is protected by its acrylic (plastic) base. This tough finish resists sun, salt, road tar and chipping ... retains its showroom shine with little more care than a car wash. And spot repairs and refinishing are made easy, because Chevrolet's Magic-Mirror lacquer can be blended and rubbed to a uniform high gloss. You can choose from 15 solid colors (9 of them totally new) and 10 two-tone combinations. Many are luxurious high-metallic finishes.
NEW CLEAN·SWEEP WINDSHIELD WIPER ACTION gives greater visibility in wet weather. These new, parallel-action wipers clear the windshield in an overlapping pattern for better clearance at the center. Electrically operated, they wipe at a constant rate regardless of engine speed. Two-speed electric wipers with windshield washer are optional at extra cost.
NEW DEFROSTER DESIGN in both Recirculating' and De Luxe Heaters' features short ducts and wide, large defroster nozzles. As a result, warm air, moving slowly, efficiently clears the windshield giving quicker de-icing and fog removal. For better visibility almost immediately, the warm air stream is against the windshield near eye level.
5 POSITION IGNITION SWITCH gives Chevrolet owners a new convenience feature. Switch positions include: Accessory, Lock, Off, On and Start. The "Accessory" position allows operation of radio, heater and directional signals, separate from the battery drain of the engine ignition system. "Accessory" and "Lock" positions require a key to operate. When the ignition is left in the "Off" position, the car can be started the key, a great convenience in parking lot situations.
Other Chevy convenience features: the same key that fits the ignition also fits the door locks, trunk and glove box-and push-button locks let you lock any door without a key.
FISHER BODY CRAFTSMANSHIP is apparent in the most casual inspection. The uniform body seams ... the careful finishing around windows, doors and trim ... the interior attention to detail ... are your assurance of quality. And Chevrolet fabrics are selected only after exhaustive Fisher Body seat wear tests have proven their durability.
DUAL HEADLIGHT SYSTEM, with individual sealed beam lamps for low and high beams, requires no compromise in filament location or lens design. You get better focused light that blankets the road ahead.
FOOT-OPERATED PARKING BRAKE, compared to other types, offers extra gripping power, safer release action, is easier to operate. The brake is released simply by pulling a T-handle on the dash ... "springback" of the foot pedal is completely eliminated.
HIGH-LEVEL VENTILATION gives cleaner, fresher air for passenger compartment. Air for ventilation is -taken in at the cowl, above low-lying dust and exhaust fumes from other cars.
PRECISION BALANCED WHEELS on every Chevrolet means that wheels roll easier, tires wear longer. This is an extra step in the production of each Chevrolet, one more way in which Chevy takes better care of you.
TYREX CORD TIRES feature a narrow cord design, use more cords per ply. The happy result is that they run cooler and last longer. Special tread material gives excellent traction, even on wet pavement, and a quieter ride.
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