1955 DODGE CUSTOM ROYAL LANCER SUPER RED RAM 270 HEMI ENGINE The flagship model was the Custom Royal. All hardtop coupe and Custom Royal-only convertible models were called Custom Royal Lancer, and the Custom Royal sedan gained the Lancer badge soon after its introduction as well. The Custom line featured unique chrome tailfins (although early model year cars went without this trim), special tail light surrounds, and an upscale interior. Backup lights were standard on the Custom line but optional on all others. The Custom Royal also featured the hemi 270 Super Red Ram engine. The 1955 Dodge lineup, consisting of the entry-level Coronet, Royal, and ornate Custom Royal, was a major departure for the company. Driven almost out of business in 1953 and 1954, the Chrysler Corporation was revived with a $250 million dollar loan from Prudential and new models designed by the legendary Virgil Exner. The Dodge lineup was positioned as the mainstream line in Chryslers hierarchy, between Plymouth and DeSoto.
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